| June 28, 2007 |
| Flying Lab Software Joins the SOE Team! |
Williams: Sure.
We’ve handed over the delivery pieces to SOE, which are retail distribution,
localization, marketing, billing, and the launcher. We handle building the game,
running the game (the actual servers), community management, and customer
support. MPOGD: People will be
asking so I’ll get it in here first. Will Burning Sea be a part of the Station
Pass? MPOGD:
So Pirates of the Burning Sea is amazingly creative and I can just assume
that there are a multitude of publishers out there who would scoop it.
What made SOE a more viable publisher? What was the attraction? Williams: We
weren’t looking for a traditional publishing model, where the publisher
finances the game and takes ownership and the lion’s share of the profit.
We’re a completely independent studio, and we didn’t want to lose that.
SOE’s Platform Publishing lets us leverage SOE’s strengths while keeping our
independence. MPOGD:
There is always a fear that a publisher will come in and change
mechanics or story of a title. How
will this publishing deal change the current development plan? Williams: We have
some work to do in integrating with their launcher and billing system, and
we’ll be integrating some code to make it easier for them to localize the
game. Otherwise, no changes. People keep thinking of this
in the traditional publishing paradigm. SOE’s changing that, and I believe
that if you care about the future of MMOs, this is the most exciting to happen
to our industry since Ultima Online. MPOGD: We are definitely excited that Burning Sea will now be available to a larger population of gamers. Can you give us the details on how the title will be delivered now? Williams: We’ll have a great retail presence for the game launch, as well as multiple digital distribution points. No matter how you want to buy the game, we’ll have a way for you to do it. Thank you so much for you time and we really look forward to seeing more details on this incredibly innovative title. You can find out more about Pirates of the Burning Sea at the official website. Also for an inside look, check out the details from my recent visit to Flying Lab Softwares Offices in Seattle at http://www.mpogd.com/news/?ID=2653. |
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