New Free-to-Play Shooter Developed by ACONY Games Will Soon Make its
Premiere on PC With Customization and Persistent Online Multiplayer Gameplay
San Diego, CA - May 22, 2012 - Sony Online Entertainment LLC (SOE) today
announced that it will be challenging gamers to battle to the death in Bullet
Run, the online game company's upcoming new free-to-play first-person-shooter
(FPS). Developed by ACONY Games and available later this summer for the PC,
Bullet Run is a team-based multiplayer game that puts players in the ultimate
reality TV game show, where contestants showcase their deadly talents in the
name of fame.
"While our games portfolio continues to grow across many different genres of
online gaming, the addition of Bullet Run brings an entirely new level of
entertainment to the gameplay experience for both the free-to-play community and
fans of first-person-shooters," said Christopher Sturr, Executive Director of
Business Development and Corporate Strategy, Sony Online Entertainment. "The
game promises a high-energy persistent combat experience that few FPS games have
obtained, while also lowering the barriers of entry for more casual players
looking for a unique gaming experience."
Set in the near future, the game features the hottest new reality TV game show,
Bullet Run, where performance is everything - simply gaining the kill does not
win your character fame. Style and attitude, combined with a hair trigger and
cat-like reflexes, will bring contestants the fame they crave. Players, also
known as "Contestants," battle to the death with ammo, weapons and attitude.
With fame on the line, an array of customization options will allow players to
create unique looks for their characters and ensure the style system spotlight
is on them. Matches take place in a variety of settings, each of which provides
a different mix of tactical options, play styles and equipment options. Through
a revolutionary "Synth" technology, these reality stars will die, re-incarnate
into a new body and jump right back into the action until the match is complete.
Death becomes a mere setback as players compete for fame and glory.
"We are excited to bring players what we think will be the best FPS experience
in the PC free-to-play market," said Andre Herbst, Founding Partner and
Marketing Director, ACONY. "We designed Bullet Run with the same quality and
attention to detail as a AAA retail product but focused on making it a great
game experience for a full range of players regardless of their skill level."
"We believe the sexier, media-driven storyline sets it apart from other FPS
games and will continue to attract new players who might be tired of the same
military shooters," added Frank Trigub, Founding Partner, ACONY.
Bullet Run brings the best elements of the FPS genre together with unique levels
of immersion and character progression, creating a fully-customizable,
persistent gaming experience. With six Synth Arenas ? from oil rigs and jungles
to abandoned shanty towns ? the game focuses on individual character and weapon
advancement and progression. Through their showmanship, players will have the
opportunity to unlock and/or purchase new weapons, weapon modifications and
attachments, wardrobe items, accessories, and custom weapon decals ? all
contributing to thousands of possible combinations for individualization of
- FPS Meets Free-To-Play ? Free for download for the PC. Additional
content is available for purchase in the in-game marketplace.
Reality TV Game Show Storyline ? Players will have to fight for stardom or
settle for 15 minutes of fame. Cameras and commentators capture all the
intense FPS action, where style and showmanship earn "Heat" and fame on the
road to stardom.
- Eight Kill Skills ? Unique abilities can be trained and unleashed
during combat. Each brings in cutting-edge technology for players to use in
their match and are unlocked as contestants earn Heat. These include damage
heals, berserker mode, enemy-trapping robots, aerial ammo attacks,
devastating mini-gun action and more.
- Active Reload ? Bullet Run moves fast, and your guns need to load
even faster. The game offers an Active Reload feature. When you hit
'reload,' a circular interface appears. If you hit it just right, your
weapon loads much faster. But be precise, if you don't hit the mark, your
gun will jam.
- Six Killer Arenas ? A thrilling assortment of game maps for
players to explore and dominate including industrial landscapes, tropical
islands, desert wastelands, and more.
- Fast-Paced Multiplayer Combat ? Up to 20 contestants can battle
on each episode in one of two game modes: Team Deathmatch or Dominion.
- Character Stylization ? Players have access to hundreds of
'vanity' items to customize their characters and style, earning boosts and
experience points in the in-game Style system.
- Weapon of Choice ? Thousands of potential combinations per weapon
from silencers and muzzle brakes to scopes, stocks and more allow players to
fine-tune their weapon to match their game play preferences. Additionally,
weapons decals and paint jobs will provide players true personalization.
- Bring on the Heat ? In-game progression is rewarded through
exciting play; the more Heat, the more fans. The more fans, the more players
level up their Fame. Taunt, slay, and humiliate opponents, increasing Heat
and unlocking new skills and weapons.
- Character Progression ? Gain access to unique items and weapons
as your character advances to new levels of fame (experience); you can also
earn in-game currency to help improve and learn new skills.
- Killing Community ? Add friends, join them in matches, and chat
privately via the ComCenter.
- Additional Features ? Nemesis System to identify the contestant
constantly blocking your path to stardom; Taunt System with custom
animations to help pump up the crowd; Quickplay option; Reload minigame, and
Bullet Run is currently in development by ACONY Games and will be available
for the PC later this summer. To register for the beta and for more information,
ESRB Rating: Rating Pending. May contain content inappropriate for children.
Visit http://www.esrb.org for rating
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in
massively multiplayer online games. Best known for its blockbuster hits and
franchises, including EverQuest, EverQuest II, Champions of Norrath, PlanetSide,
Free Realms, Star Wars: Clone Wars Adventures, and DC Universe Online, SOE
creates, develops and provides compelling online entertainment for a variety of
platforms. SOE is building on its proven legacy and pioneering the future of
online worlds through creative development and inspired gameplay design for
audiences of all ages. To learn more, visit
About ACONY Games
ACONY is a financially independent developer studio for online games that was
founded in 2004 by Frank Trigub and Andre Herbst. Its offices are located in
Villingen-Schwenningen, Germany. ACONY develops brand-new Multiplayer FPS
(First-Person-Shooter) games for Europe, North and South America, Australia and
Asia. The team of developers is composed of more than 50 games experts from more
than 12 different countries. ACONY has set itself the goal to redefine the
First-Person-Shooter (FPS) genre by launching online multiplayer titles
displaying the highest quality standard in order to offer unique gaming
experiences. More information at